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Daisy London

Created by Noel Boyd, jewellery label Daisy London originally started out as a shop on London’s legendary Portobello Road, selling imported Mexican jewellery. Born out of a love for travel and fashion, the brand redefined itself in 2009 when Noel's son James’ took over the brand, creating the label's now iconic Chakra bracelet inspired by Buddhist symbols, which have helped to build the brand into a globally recognized jewellery destination and go-to label for celebrities including Cara Delevingne, Ellie Goulding & Sienna Miller.

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Created by Noel Boyd, jewellery label Daisy London originally started out as a shop on London’s legendary Portobello Road, selling imported Mexican jewellery. Born out of a love for travel and fashion, the brand redefined itself in 2009 when Noel's son James’ took over the brand, creating the label's now iconic Chakra bracelet inspired by Buddhist symbols, which have helped to build the brand into a globally recognized jewellery destination and go-to label for celebrities including Cara Delevingne, Ellie Goulding & Sienna Miller.

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