BCBGeneration Activewear for Women

Contemporary womenswear label BCBGeneration is a Los Angeles-based brand specialising in trendsetting collections that appeal to every girl, whatever her taste. Headed up by creative director Joyce Azria since 2009 'the label was founded by her father Max Azria upon his arrival to the United States from Tunisia 'BCBGeneration has become an internationally popular brand under her leadership. The ultimate in urban-chic comfortwear, BCBGeneration sweats range from printed jogging bottoms to sumptuous hoodies detailed with contrasting sleeves 'cool, casual and comfortable, these statement sweats will earn you instant style points whatever the occasion.