Founded by the Ashcorp Group in 1999, ADD is an Italian ready-to-wear label known for its expertly crafted collections of high-tech outerwear for men and women. Combining high performance functionality with seriously fashion-forward aesthetics, this Milan-headquartered brand is loved by a discerning, international clientele. From padded bombers to lightweight parkas, men's ADD jackets are sleek, modern and undeniably cool 'invest now and wear with everything for fall/winters to come.