Since the brand was founded in 1928, Eton of Sweden has become known as a specialist shirt manufacturer that revolutionised the industry. Thanks to an unparalleled attention to detail, a demand for the highest quality materials and a focus on cut and fit, the brand has become a leading name in shirts; catering to different styles and occasions with a variety of fits and collections. The company has since expanded beyond its beginnings and now carries a range of complementary accessories as well.