Created by designer and DJ, Massimo Giorgetti, MSGM is a lifestyle label founded in 2009. With a fresh attitude to contemporary styling, the brand is best known for its bold, graphic prints and vibrant colours, updating essentials such as T-shirts, shorts and accessories with its unique, urban aesthetic. MSGM's collection of bags includes totes and backpacks detailed with arty, graphic and digital prints in addition to the brand's logo emblazoned across the front.