12 Brands to Elevate Your Alpine Style

When it comes to conquering the slopes in style, it’s no longer just about functionality — today’s skiwear is as chic as it is high-performance, offering everything from high-performance ski suits to luxurious après-ski looks. Whether you're hitting the backcountry or enjoying a relaxing ski holiday, the best skiwear brands combine warmth, durability, technical innovation, and standout designs.
Ready to elevate your ski style? From heritage labels like Moncler with decades of expertise to fresh names like We Norwegians redefining winter sports fashion, here’s your guide to the skiwear brands you need to know. Get ready to look just as good on the mountain as you do off it.

Bogner
A pioneer of luxury skiwear since the 1930s, Bogner is synonymous with alpine glamour. Known for blending performance and sophistication, the brand has perfected the art of skiwear that makes a statement. With its high-quality materials, precision tailoring, and iconic quilted designs, Bogner’s pieces are a true investment for anyone serious about both style and substance on the slopes.

Perfect Moment
If you’re seeking bold colors and a vintage-inspired aesthetic, Perfect Moment is your go-to. Founded by former pro skier Thierry Donard, the brand has a penchant for retro-futuristic designs with sharp lines, bright hues, and distinctive star motifs. It blends nostalgic alpine style with technical fabrics to create skiwear that doesn’t just perform, but also stands out in a crowd.

Moncler
The epitome of luxury and winter sports chic, Moncler is the brand that blends fashion with function in the most elevated way. Originally known for its down-filled jackets, the label has since expanded its range to include everything from sleek ski suits to chic après-ski looks. With collaborations from high-end designers like Pierpaolo Piccioli and Giambattista Valli, it’s no surprise that Moncler is the go-to for those who want to turn heads on the slopes.

CORDOVA
CORDOVA brings an old-school glamour to modern skiwear, with collections that blend fashion-forward silhouettes with serious craftsmanship. The brand’s focus on flattering fits, bold colors, and luxurious materials like Italian technical fabrics make CORDOVA the choice for those who want to channel retro ski vibes with a contemporary twist.

Mackage
Known for its chic outerwear, Mackage has expanded into skiwear with pieces that offer cutting-edge warmth, elegance, and design. Offering a mix of technical fabrics and sleek, tailored silhouettes, Mackage skiwear is ideal for those who want to look as fashionable on the mountain as they do walking down the street. Expect luxurious down-insulated coats and stylish ski jackets that seamlessly transition from the slopes to the après scene.

Toni Sailer
For those who demand the highest performance from their skiwear without compromising on style, Toni Sailer delivers. Known for its sophisticated yet sporty designs, the brand has a reputation for creating sleek, form-fitting ski suits that combine innovative materials with traditional craftsmanship. With a focus on precision tailoring and high-tech insulation, Toni Sailer skiwear offers exceptional functionality without sacrificing style.

Fusalp
With a rich history dating back to 1952, Fusalp is revered for its high-performance ski suits that also offer unparalleled elegance. The brand’s designs often feature streamlined silhouettes, bold color-blocking, and technical fabrics that excel in both comfort and durability.

Aztech Mountain
If you’re looking for luxury, performance, and a bit of adventure, Aztech Mountain has you covered. The brand’s signature looks combine bold designs with high-tech fabrics, creating a look that’s both dynamic and refined. Aztech Mountain’s jackets, ski pants, and après-ski options are all crafted to stand up to the most extreme weather conditions, while still keeping you stylish from the slopes to the lodge.

Goldbergh
With a focus on fashion-forward designs, Goldbergh is all about making an impact on the slopes. Combining glamorous silhouettes with technical fabrics, the label offers skiwear that’s as stylish as it is functional. From metallic finishes to ultra-flattering fits, this brand’s pieces are designed to make a bold statement without compromising on warmth or performance.

Yves Salomon
Yves Salomon is a name synonymous with luxurious outerwear, and its skiwear offerings are no exception. Specializing in high-end furs and down-filled jackets, the brand’s designs bring a sophisticated edge to mountain fashion. Known for impeccable craftsmanship and timeless elegance, Yves Salomon's skiwear is perfect for those who want to exude both opulence and practicality on the slopes.

Jet Set
A legacy brand with a cool, retro edge, Jet Set blends technical excellence with sophisticated European style. Known for its streamlined silhouettes and high-quality materials, Jet Set brings a timeless, cosmopolitan flair to winter sports fashion with a mix of traditional alpine designs and modern twists.

Canada Goose
When it comes to extreme weather conditions, few brands are more trusted than Canada Goose. Famous for its down-filled parkas and insulated jackets, the brand has become a global leader in high-performance outerwear. Known for its durability, warmth, and functionality, Canada Goose also offers skiwear with an urban edge that transitions seamlessly from the ski slopes to city streets.