Adolf 'Adi' Dassler first started making shoes in 1924, and started using three stripes to identify its footwear in 1967. In 1971 the brand unveiled its legendary trefoil logo, which adorns one of the world’s hottest products this quarter.
The trefoil logo’s three-leaf shape reportedly represents the Americas, Europe and Africa, and Asia, with the intersecting lines across the three forms signifying diversity. It’s a powerful logo that has featured on Adidas apparel and accessories for decades, and remains popular with shoppers in the US in particular. Today, the time-honoured logo has been scored into our cultural consciousness and is a prominent feature of the Adidas Originals and Adicolor collections, inspired by heritage pieces.
Adidas has long been a leading supplier of sports footwear and clothing, but in recent years, the brand has managed to crossover into high fashion territory via a series of cult collaborations. Partnerships with design and music heavyweights such as Raf Simons, Rick Owens and Kanye West have all helped Adidas’ pieces become highly desirable fashion items in their own right. From sneakers to sweatshirts, Adidas is having a major fashion moment.
This black sweatshirt, featuring prominent trefoil logo, is an accessably priced streetwear meets sportswear staple. Soft-touch terry sweatshirt fabric makes it a comfortable piece, available in a variety of colours (although black is the most wanted worldwide.) It comes in an oversized fit with the Trefoil logo to the chest and is finished with long, raglan sleeves for easy movement.
This sweatshirt has been seen on Liam Payne, Brooklyn and David Beckham and UK grime artist Stormzy, who also collaborated with Adidas on a collection and is synonymous with the brand. Nearing its 70th anniversary in 2019, we expect big things from Adidas next quarter as it celebrates a milestone birthday backed by a strong line-up of influential global tastemakers and a passionate millennial fanbase.
You can purchase the Trefoil sweatshirt at ASOS, Farfetch and Amazon.