Off-White denim jacket

2018 is Virgil Abloh’s year; this quarter Off-White has overtaken Gucci and Balenciaga as the Lyst Index’s hottest brand, and the signature Off-White denim jacket is one of this quarter’s hottest products. Having been appointed as Louis Vuitton’s men’s artistic director in March, the designer’s first collection for the Parisian brand was met to critical acclaim. But it’s Abloh’s ongoing work for his own label Off-White that has got users searching. Though the label’s logo belts and bags are a constant sell out, this distressed denim jacket (a signature from the brand) is a globally popular item. Epitomizing the label’s sweet spot between urban cool and high fashion, Off-White takes the staple denim jacket to new heights with premium cotton-denim that has been hand bleached and washed to give it a signature distressed light shade of blue.

Unlike other designer made-to-look vintage styles, the jacket is cut to a modern boxy fit with frayed cuffs that mimic the look of a pair let down. True to the brands hip-hop, rock and skateboarding references, the design is finished with signature hazard-tape stripes. Featuring in each collection, the brand’s ‘stripes’ serve as its pieces prime selling point - which is no surprise given the demand for logo-heavy streetwear in recent years.

Since 2013 Abloh has been applying his training in architecture and design to fashion, using generic shapes and materials to connect his love of streetwear with modernist architecture. The approach has allowed the brand to stand out in a increasingly saturated streetwear market.

Though Off-White’s designs speak for themselves, the label has benefitted from an army of social media super-influencers and celebrity fans. Worn by everyone from Kendall Jenner and Beyoncé to club kids from New York to Nigeria, Off-White has achieved cult status by targeting the post-Tumblr generation of kids raised on YouTube and social media. These include underground artist Jim Joe, teen model Luka Sabbat, and Kylie Jenner. The brand’s styling knows no rules; this denim jacket is a staple piece which will look just as home on the red carpet as on LA’s streets.

Available to order worldwide, Off-White denim jackets are stocked by SSENSE, Barneys, and Net-a-Porter amongst other online stores.