The Yearin Fashion2017
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What the World Wanted to Wear
This year 80 million shoppers from 120 countries started their fashion search on Lyst. We tracked more than 100 million searches; crunching the queries, page views and sales data across 5 million fashion products from 12,000 designers and stores. From Gucci to gingham, sneakers to sequins, Lyst’s data reveals what you wanted to wear in 2017.
Big Brands, Big Logos, Big Trends
In an eventful year, fashion went big and bold. Gucci’s maximalism, power tailoring and woke slogans made 2017 a year of statement style. These 10 trends were the overarching fashion themes of the year, each one accounting for millions of searches split across thousands of key items.
1Gucci-ish
Alessandro Michele’s Gucci was the biggest brand of 2017- searched for by more than 35 million shoppers on Lyst this year. When does one designer’s aesthetic go beyond a logo and become a global trend? When alongside searches for specific Gucci pieces, people are searching for trademark Gucci touches- loud florals, clashing prints, snakes, embroidery, embellishment, green and red stripes.
2Logos
Logo pieces were amongst the most wanted products this year for Balenciaga, Gucci, Loewe and Saint Laurent. Retro sports brands Champion, Fila and Kappa made a huge fashion comeback- together searches for these three brands increased 460% year on year.
3Woke Fashion
Searches for slogan (not including logo) t-shirts increased 105% this year, with many designers choosing to embrace feminist or political messaging. In a year of change, customers looked to fashion to express themselves.
4Elevated Streetwear
Cult items by Off-White, Balenciaga and Vetements were amongst the most wanted fashion pieces of 2017.
5Jetleisure
In June Lyst identified a new luxury clothing category, comprised of items bought specifically to feature in your most aspirational holiday Instagram stories. Bright, fun pieces by Zimmerman, Mara Hoffman, Eugenia Kim, Dodo Bar Or and Melissa Odabash sold out all summer long.
670s
Flares, mustard, pussy bow blouses and cord all came through for 2017. Disco glitter boots were a popular Fall party dressing accessory, and searches for sequins increased 42% from June to November.
780s
Yeezy, Off-White and The Kardashians brought back 80s cycling shorts this year. Searches rose 79% year on year.
890s
From crop tops to chainmail, spaghetti straps to slip dresses, Lyst saw a number of decidedly 90s search terms this year. Doc Martens boots and Spice Girl inspired chunky platform shoes were amongst the most wanted styles for Fall.
9Deconstructed
Searches including the word ‘deconstructed’ peaked in July. Jacquemus and Vetements’ deconstructed shirts, and their many copycat versions, were the most wanted product for this trend.
10Power Tailoring
Sharp suiting made a comeback this year, with a 68% increase in searches for blazers (grey plaid being the most popular) and a 24% increase in searches for women’s suits. Red and pink suiting both spiked in September.
1Gucci-ish
Alessandro Michele’s Gucci was the biggest brand of 2017- searched for by more than 35 million shoppers on Lyst this year. When does one designer’s aesthetic go beyond a logo and become a global trend? When alongside searches for specific Gucci pieces, people are searching for trademark Gucci touches- loud florals, clashing prints, snakes, embroidery, embellishment, green and red stripes.
2Logos
Logo pieces were amongst the most wanted products this year for Balenciaga, Gucci, Loewe and Saint Laurent. Retro sports brands Champion, Fila and Kappa made a huge fashion comeback- together searches for these three brands increased 460% year on year.
3Woke Fashion
Searches for slogan (not including logo) t-shirts increased 105% this year, with many designers choosing to embrace feminist or political messaging. In a year of change, customers looked to fashion to express themselves.
4Elevated Streetwear
Cult items by Off-White, Balenciaga and Vetements were amongst the most wanted fashion pieces of 2017.
5Jetleisure
In June Lyst identified a new luxury clothing category, comprised of items bought specifically to feature in your most aspirational holiday Instagram stories. Bright, fun pieces by Zimmerman, Mara Hoffman, Eugenia Kim, Dodo Bar Or and Melissa Odabash sold out all summer long.
670s
Flares, mustard, pussy bow blouses and cord all came through for 2017. Disco glitter boots were a popular Fall party dressing accessory, and searches for sequins increased 42% from June to November.
780s
Yeezy, Off-White and The Kardashians brought back 80s cycling shorts this year. Searches rose 79% year on year.
890s
From crop tops to chainmail, spaghetti straps to slip dresses, Lyst saw a number of decidedly 90s search terms this year. Doc Martens boots and Spice Girl inspired chunky platform shoes were amongst the most wanted styles for Fall.
9Deconstructed
Searches including the word ‘deconstructed’ peaked in July. Jacquemus and Vetements’ deconstructed shirts, and their many copycat versions, were the most wanted product for this trend.
10Power Tailoring
Sharp suiting made a comeback this year, with a 68% increase in searches for blazers (grey plaid being the most popular) and a 24% increase in searches for women’s suits. Red and pink suiting both spiked in September.
Instagram-Famous Bags
Instantly recognisable and available in a huge selection of colours and patterns, Gucci’s Marmont purses, belt bags and cross-bodies were the most wanted bags of the year. These were 2017’s hottest handbags, based on Lyst’s global search and sales data.
1Gucci Marmont
Searches for the Marmont collection spiked 102% following February fashion month.
2J.W Anderson Pierce
The most popular bag of 2016, demand continued for new sizes and fabrics in 2017.
3Chloe Nile
The bag on everyone’s arm at September Paris Fashion Week.
4Cult Gaia Ark
Summer’s most wanted Insta-trophy bag.
5Gucci Dionysus
Lyst saw a Dionysus search once every 6 seconds in the fall.
6Dior J’adior
The Dior J’adior shot to the most searched for bag following it’s release in February. It received over 35,000 searches in its first week online.
7Balenciaga Arena
The Arena Shopper was a street style favourite. Searches peaked in April.
8Loewe Elephant
Searches for the Loewe Elephant spiked 307% in January.
9Simon Miller Bonsai
Saw 9,000 searches a week in Spring.
10Off-White Binder Clip
Virgil Abloh’s most popular accessory of 2017.
1Gucci Marmont
Searches for the Marmont collection spiked 102% following February fashion month.
2J.W Anderson Pierce
The most popular bag of 2016, demand continued for new sizes and fabrics in 2017.
3Chloe Nile
The bag on everyone’s arm at September Paris Fashion Week.
4Cult Gaia Ark
Summer’s most wanted Insta-trophy bag.
5Gucci Dionysus
Lyst saw a Dionysus search once every 6 seconds in the fall.
6Dior J’adior
The Dior J’adior shot to the most searched for bag following it’s release in February. It received over 35,000 searches in its first week online.
7Balenciaga Arena
The Arena Shopper was a street style favourite. Searches peaked in April.
8Loewe Elephant
Searches for the Loewe Elephant spiked 307% in January.
9Simon Miller Bonsai
Saw 9,000 searches a week in Spring.
10Off-White Binder Clip
Virgil Abloh’s most popular accessory of 2017.
New Shapes in Shoes
Sliding straight in at first and second positions on the hottest shoes list, flat pool slide sandals were the year’s breakaway shoe trend. Lyst saw more searches for slides than stilettos this summer- across all price points. Fall’s most wanted shoe trend was the ankle length sock boot, driven by designers Vetements and Balenciaga.
1Gucci GG Blooms Supreme Slides
These slides were the top selling product on Lyst over the summer.
2Givenchy Logo Slides
The Givenchy logo slides were searched for once every 7 seconds between April and July.
3Vetements Sock Boots
Searches for Vetements boots were up 56% year on year and their sock boots were the most popular.
4Balenciaga Knife Boots
Balenciaga’s most wanted shoe style this year.
5Gucci Princeton Loafer
A winter favourite in 2016, their popularity remained steady throughout 2017.
6No21 Leather Bow Mule
Searches peaked in August.
7Saint Laurent Crystal Boots
The Saint Laurent crystal boots sold out within minutes and were viewed more than 45,000 times in October.
8Mansur Gavriel Mules
Searches for Mansur Gavriel increased 33% year on year, driven by these mules.
9Saint Laurent Opyum Pumps
The Opyum pumps were the most searched-for Saint Laurent shoes on Lyst.
10Oscar Tiye Minnie Sandal
The black Oscar Tiye Minnie Sandals were huge on Instagram.
1Gucci GG Blooms Supreme Slides
These slides were the top selling product on Lyst over the summer.
2Givenchy Logo Slides
The Givenchy logo slides were searched for once every 7 seconds between April and July.
3Vetements Sock Boots
Searches for Vetements boots were up 56% year on year and their sock boots were the most popular.
4Balenciaga Knife Boots
Balenciaga’s most wanted shoe style this year.
5Gucci Princeton Loafer
A winter favourite in 2016, their popularity remained steady throughout 2017.
6No21 Leather Bow Mule
Searches peaked in August.
7Saint Laurent Crystal Boots
The Saint Laurent crystal boots sold out within minutes and were viewed more than 45,000 times in October.
8Mansur Gavriel Mules
Searches for Mansur Gavriel increased 33% year on year, driven by these mules.
9Saint Laurent Opyum Pumps
The Opyum pumps were the most searched-for Saint Laurent shoes on Lyst.
10Oscar Tiye Minnie Sandal
The black Oscar Tiye Minnie Sandals were huge on Instagram.
We Started Saying Goodbye to Skinny Jeans
Lyst saw a denim search every 2 seconds of 2017. While skinny jeans remain the most popular denim item globally, these 5 denim trends all saw significant growth this year, leading us to believe 2018 could be the year straighter styles take over.
1Vintage Look ‘Mom’ Jeans
Inspired by vintage fit jeans, the flattering Levi’s Wedgie style in blue was the most wanted pair of jeans worldwide this year, and searches for ‘mom’ jeans are up 109% year on year.
2Straight Leg Jeans
Searches for straight leg denim increased 60% year on year. Jeans by Frame, Acne and Topshop were amongst the most popular styles.
3Frayed Hem Denim
Denim searches including the word ‘hem’ increased 240% in 2017. Frayed hem jeans by RE/DONE, Vetements and Mother were the most wanted pairs.
4Embroidered Denim
Searches for embroidered denim peaked in spring- with embroidered pieces on offer from everyone from Gucci to H&M. Oversized, floral embroidered jean jackets were especially popular in the UK.
5Kick Flare and Cropped Kick Flare Jeans
As seen on street style stars all year, J Brand’s Selena cut was a popular denim search term in spring.
1Vintage Look ‘Mom’ Jeans
Inspired by vintage fit jeans, the flattering Levi’s Wedgie style in blue was the most wanted pair of jeans worldwide this year, and searches for ‘mom’ jeans are up 109% year on year.
2Straight Leg Jeans
Searches for straight leg denim increased 60% year on year. Jeans by Frame, Acne and Topshop were amongst the most popular styles.
3Frayed Hem Denim
Denim searches including the word ‘hem’ increased 240% in 2017. Frayed hem jeans by RE/DONE, Vetements and Mother were the most wanted pairs.
4Embroidered Denim
Searches for embroidered denim peaked in spring- with embroidered pieces on offer from everyone from Gucci to H&M. Oversized, floral embroidered jean jackets were especially popular in the UK.
5Kick Flare and Cropped Kick Flare Jeans
As seen on street style stars all year, J Brand’s Selena cut was a popular denim search term in spring.
It Was a Colorful Year
While black, blue, gray and white remained the world’s most popular fashion colors all year round (yawn), these more daring shades saw the most movement in terms of search volume over the last 12 months.
1Red
Searches for red items increased 102% in 2017, driven by searches for red boots and coats in the Fall.
2Pink
From Millennial to fuschia via bubblegum and rosé, there were 19,000 more pink fashion items on Lyst in 2017 than 2016. Searches for pink pieces peaked in March but remained high all year.
3Yellow
Emma Stone’s yellow dress in La La Land boosted searches for all things yellow in January.
4Khaki
Lyst saw a khaki jacket search once every 8 seconds in May. Topshop, J.Crew and Asos were amongst the most popular brands.
5Nude
Beige, nude, flesh tone, blush … From lingerie to dresses and shoes, the number of nude items on Lyst increased by 23% in 2017, with global searches for nude pieces up 30% year on year.
6Orange
Searches for orange items peaked in September, likely inspired by street style stars wearing orange at Fashion Week shows.
7Silver
Metallic skirts and shoes were popular in the summer. Silver was the most popular metallic shade of the year, replacing gold in 2016.
8Electric blue
Searches for bright, internet link blue knitwear started trending in November.
9Mustard
Fall’s new neutral; Lyst saw 3,000 searches a day containing the word ‘mustard’ in October.
10Rainbow
2017 started brightly, with searches for rainbow leather accessories by Loewe, Sophie Hulme and Anya Hindmarch spiking in January.
1Red
Searches for red items increased 102% in 2017, driven by searches for red boots and coats in the Fall.
2Pink
From Millennial to fuschia via bubblegum and rosé, there were 19,000 more pink fashion items on Lyst in 2017 than 2016. Searches for pink pieces peaked in March but remained high all year.
3Yellow
Emma Stone’s yellow dress in La La Land boosted searches for all things yellow in January.
4Khaki
Lyst saw a khaki jacket search once every 8 seconds in May. Topshop, J.Crew and Asos were amongst the most popular brands.
5Nude
Beige, nude, flesh tone, blush … From lingerie to dresses and shoes, the number of nude items on Lyst increased by 23% in 2017, with global searches for nude pieces up 30% year on year.
6Orange
Searches for orange items peaked in September, likely inspired by street style stars wearing orange at Fashion Week shows.
7Silver
Metallic skirts and shoes were popular in the summer. Silver was the most popular metallic shade of the year, replacing gold in 2016.
8Electric blue
Searches for bright, internet link blue knitwear started trending in November.
9Mustard
Fall’s new neutral; Lyst saw 3,000 searches a day containing the word ‘mustard’ in October.
10Rainbow
2017 started brightly, with searches for rainbow leather accessories by Loewe, Sophie Hulme and Anya Hindmarch spiking in January.
We Camouflaged Up and Checked Out
While simple denim, cotton and wool pieces of course remain hugely popular globally- we saw searches for these specific prints, patterns and fabrics spike this year.
1Gingham
Spring’s most popular print. There were 8,000 searches a day for gingham tops in April.
2Velvet
Trending all year round across clothes and accessories, velvet ankle boots were the most popular velvet item of 2017.
3Dark florals
Big beyond Spring. Groundbreaking.
4Plaid
A key trend during the September fashion shows, plaid blazers overtook shirts as the most wanted checked item this year.
5Palm print
Searches for leafy, tropical palm prints peaked in July.
6Wicker
Wicker basket bags began trending in April and sold out all summer long.
7Fishnet
Searches for fishnet socks and stockings surged in March.
8Camo
More than 4000 camouflage items were available through Lyst this year.
9Vinyl
There were 114% more searches for ‘vinyl’ in 2017 than 2016.
10Corduroy
October kicked off a corduroy comeback, driven by searches for Gucci and Prada.
1Gingham
Spring’s most popular print. There were 8,000 searches a day for gingham tops in April.
2Velvet
Trending all year round across clothes and accessories, velvet ankle boots were the most popular velvet item of 2017.
3Dark florals
Big beyond Spring. Groundbreaking.
4Plaid
A key trend during the September fashion shows, plaid blazers overtook shirts as the most wanted checked item this year.
5Palm print
Searches for leafy, tropical palm prints peaked in July.
6Wicker
Wicker basket bags began trending in April and sold out all summer long.
7Fishnet
Searches for fishnet socks and stockings surged in March.
8Camo
More than 4000 camouflage items were available through Lyst this year.
9Vinyl
There were 114% more searches for ‘vinyl’ in 2017 than 2016.
10Corduroy
October kicked off a corduroy comeback, driven by searches for Gucci and Prada.
The Moments That Made You Search
It’s no surprise that Netflix shows, blockbuster movies, cultural events and viral social media moments got you searching for fashion items this year. We analysed spikes in global fashion search following some of the most talked-about moments of 2017.
Rompergate
In May some bros gained global attention by launching a men’s RompHim romper suit on Kickstarter. Searches for men’s rompers increased 620% in the 2 months that followed- and traffic to Mr Turk’s short men’s jumpsuits increased 5x.The Return of Baywatch
The most popular swimwear style of the summer was the scoop cut 90s one-piece swimsuit, coinciding with the film’s release. Searches for red swimsuits increased 200% year on year.Remembering Diana
August 2017 marked the 20th anniversary of Princess Diana’s death, and the world’s media payed homage to her most iconic looks. Lyst saw searches for 80s style off the shoulder black mini dresses, leopard print swimsuits and mom jeans spike as her style choices influenced us all over again. Virgil Abloh’s Diana-inspired Off-White collection at Paris Fashion Week marked peak Diana.Stranger Things
Netflix released season 2 of Stranger Things in October, making dressing as a character from the show a popular Halloween costume choice for the second year running. In November Lyst saw thousands of searches for Dustin’s dinosaur hoodie.La La Land
Released in January, the world went lala for La La Land style. By the time the movie took home 6 Oscars in February- searches for yellow dresses had increased 18%.
The World Went Crazy for These Cult Instagram Items
What makes an Insta-cult fashion item? Immediately recognisable, seen on every influencer, liked by millions and wanted worldwide. Here’s the 10 most searched for Insta-hits of the year.
1Gucci Logo T-shirt
As seen on Rihanna, Hailey Baldwin, Sofia Richie.
2Gucci GG Belt
As seen on Rosie Huntington-Whiteley, Olivia Munn, Lucy Hale.
3Balenciaga ‘Bernie’ Logo Sweatshirt
As seen on Nick Jonas, Chiara Ferragni, Hyuna.
4Cult Gaia Ark Bags
As Seen On Danielle Bernstein, Rocky Barnes, Michelle Williams.
5Lisa Marie Fernandez Swimwear
As Seen On Kendall Jenner, Princess Maria-Olympia of Greece, Lucy Williams.
6Le Specs x Adam Selman Lolita Sunglasses
As Seen On Zoe Kravitz, Kourtney Kardashian, Gigi Hadid.
7Rejina Pyo Puff Sleeve Dress
As Seen On Kate Foley, Veronika Heilbrunner, Jan Quammie.
8RE/DONE Patchwork Jeans
As Seen On Alessandra Ambrosio, Lily-Rose Depp, Selena Gomez.
9Ganni Croissant T-shirt
As Seen On Camille Charriere, Pernille Teisbaek, Blanca Miró Scrimieri.
10Caroline Constas Tops
As Seen On Pandora Sykes, Sarah Jessica Parker, Aimee Song.
1Gucci Logo T-shirt
As seen on Rihanna, Hailey Baldwin, Sofia Richie.
2Gucci GG Belt
As seen on Rosie Huntington-Whiteley, Olivia Munn, Lucy Hale.
3Balenciaga ‘Bernie’ Logo Sweatshirt
As seen on Nick Jonas, Chiara Ferragni, Hyuna.
4Cult Gaia Ark Bags
As Seen On Danielle Bernstein, Rocky Barnes, Michelle Williams.
5Lisa Marie Fernandez Swimwear
As Seen On Kendall Jenner, Princess Maria-Olympia of Greece, Lucy Williams.
6Le Specs x Adam Selman Lolita Sunglasses
As Seen On Zoe Kravitz, Kourtney Kardashian, Gigi Hadid.
7Rejina Pyo Puff Sleeve Dress
As Seen On Kate Foley, Veronika Heilbrunner, Jan Quammie.
8RE/DONE Patchwork Jeans
As Seen On Alessandra Ambrosio, Lily-Rose Depp, Selena Gomez.
9Ganni Croissant T-shirt
As Seen On Camille Charriere, Pernille Teisbaek, Blanca Miró Scrimieri.
10Caroline Constas Tops
As Seen On Pandora Sykes, Sarah Jessica Parker, Aimee Song.
Everyone Invested in It-Kicks
There were more searches for sneakers than handbags this year, with more than 3 million shoppers searching for a pair on Lyst every month. These were the most wanted sneakers of 2017:
1Fenty Puma Bow
Rihanna’s magic touch made these the most wanted sneaker of the year. One person searched for these shoes every 7 seconds in March.
2Balenciaga Speed
The Balenciaga Speed sneaker was one the most popular products on Lyst over the fall.
3Gucci Ace
Gucci’s Ace sneaker was a women’s and menswear smash hit.
4Vans Old Skool
Searches began to increase for Vans Old Skool in March and were up 48% year on year by July.
5Adidas Gazelle
Adidas’ most wanted sneaker on Lyst.
6Comme des Garcons Play
The sneaker was searched for over 20,000 times in January.
7Common Projects Achilles
A unisex favourite, Lyst saw thousands of searches for white Common Projects’ this year.
8Balenciaga Race Runner
A fashion favourite amongst celebrities and influencers alike.
9New Balance 990
Averaged 10,000 searches a week following their May launch.
10Nike Air Max 97
A 90s favourite, UK grime artist Skepta helped to bring these back this year.
1Fenty Puma Bow
Rihanna’s magic touch made these the most wanted sneaker of the year. One person searched for these shoes every 7 seconds in March.
2Balenciaga Speed
The Balenciaga Speed sneaker was one the most popular products on Lyst over the fall.
3Gucci Ace
Gucci’s Ace sneaker was a women’s and menswear smash hit.
4Vans Old Skool
Searches began to increase for Vans Old Skool in March and were up 48% year on year by July.
5Adidas Gazelle
Adidas’ most wanted sneaker on Lyst.
6Comme des Garcons Play
The sneaker was searched for over 20,000 times in January.
7Common Projects Achilles
A unisex favourite, Lyst saw thousands of searches for white Common Projects’ this year.
8Balenciaga Race Runner
A fashion favourite amongst celebrities and influencers alike.
9New Balance 990
Averaged 10,000 searches a week following their May launch.
10Nike Air Max 97
A 90s favourite, UK grime artist Skepta helped to bring these back this year.
You Put an Earring On It
Earrings, in all shapes and sizes, were the most wanted jewels of the year. These were the 5 biggest jewelry trends of 2017.
1Tassel Earrings
Tassels started trending in April and remained popular all year round, across price points. Oscar De La Renta’s were the most viewed pair.
2Gold Hoop Earrings
A pair of gold hoop earrings was purchased every 3 minutes in 2017.
3Signet Rings
Searches for signet rings increased 38% on 2016.
4Pearls
Pearl rings, necklaces and earrings all saw significant search increases this year.
5Artsy Earrings
Graphic design pieces by J.W. Anderson and Anissa Kermiche were amongst the most wanted statement earrings.
1Tassel Earrings
Tassels started trending in April and remained popular all year round, across price points. Oscar De La Renta’s were the most viewed pair.
2Gold Hoop Earrings
A pair of gold hoop earrings was purchased every 3 minutes in 2017.
3Signet Rings
Searches for signet rings increased 38% on 2016.
4Pearls
Pearl rings, necklaces and earrings all saw significant search increases this year.
5Artsy Earrings
Graphic design pieces by J.W. Anderson and Anissa Kermiche were amongst the most wanted statement earrings.
If Rihanna Wore It, You Wanted It
All Hail Queen Ri, the most powerful celebrity fashion influencer of the year. These ten famous faces drove millions of searches for specific products and designers this year, selling out items in seconds around the world. To name and rank the most influential celebrities in fashion, we monitored the spikes in demand created by 50 global superstars during the course of 2017, by looking at search and sales response to some of their most talked-about outfits.
1Rihanna
Sent searches soaring for Puma, Off-White, Molly Goddard, Gucci and Raen this year- amongst many more iconic looks that set the fashion world into a frenzy.
2Selena Gomez
With more than 120 million Insta followers, it’s fair to say the world is obsessed with Selena’s style. Coach, Louis Vuitton, Sandy Liang and Rouje all benefitted from the Selena effect this year.
3Bella Hadid
Bella’s long legs sparked thousands of denim searches this year for specialist labels RE/DONE, Ksenia Schnaider and GRLFRND.
4Meghan Markle
Meghan proved her royal style credentials this year, wearing heritage British brands Barbour, Hunter and Burberry. She also spiked searches for lesser known labels Misha Nonoo and Finlay and Co.
5Kate Middleton
Kate continues to spark global demand for her looks- this year caused dresses by Erdem, L.K Bennett, Roland Mouret and Dolce & Gabbana to sell out in seconds.
6Melania Trump
With all eyes on the new FLOTUS this year, it’s no surprise her fashion choices drove thousands of searches. Melania’s most searched-for looks this year were by European designers Delpozo, Valentino and Dolce & Gabbana.
7A$AP Rocky
The Fashion Killa’s bold Balenciaga, Calvin Klein and Gucci looks all sold out in seconds.
8Harry Styles
Harry drove thousands of searches for men’s Gucci floral shirts and suits, wearing the brand throughout his 2017 tour and public appearances.
9Kylie Jenner
Overtook Kendall as the most influential of the Kardashian/Jenner clan, based on Lyst’s global search and sales data. Searches spiked for Attico mini dresses, Balenciaga sweats and Tamara Mellon boots after Kylie posted them on her Instagram.
10Emily Ratajkowski
The @Emrata effect sent searches soaring for stylish, affordable pieces from Attico, Reformation, Talitha, Hat Attack and Zara.
1Rihanna
Sent searches soaring for Puma, Off-White, Molly Goddard, Gucci and Raen this year- amongst many more iconic looks that set the fashion world into a frenzy.
2Selena Gomez
With more than 120 million Insta followers, it’s fair to say the world is obsessed with Selena’s style. Coach, Louis Vuitton, Sandy Liang and Rouje all benefitted from the Selena effect this year.
3Bella Hadid
Bella’s long legs sparked thousands of denim searches this year for specialist labels RE/DONE, Ksenia Schnaider and GRLFRND.
4Meghan Markle
Meghan proved her royal style credentials this year, wearing heritage British brands Barbour, Hunter and Burberry. She also spiked searches for lesser known labels Misha Nonoo and Finlay and Co.
5Kate Middleton
Kate continues to spark global demand for her looks- this year caused dresses by Erdem, L.K Bennett, Roland Mouret and Dolce & Gabbana to sell out in seconds.
6Melania Trump
With all eyes on the new FLOTUS this year, it’s no surprise her fashion choices drove thousands of searches. Melania’s most searched-for looks this year were by European designers Delpozo, Valentino and Dolce & Gabbana.
7A$AP Rocky
The Fashion Killa’s bold Balenciaga, Calvin Klein and Gucci looks all sold out in seconds.
8Harry Styles
Harry drove thousands of searches for men’s Gucci floral shirts and suits, wearing the brand throughout his 2017 tour and public appearances.
9Kylie Jenner
Overtook Kendall as the most influential of the Kardashian/Jenner clan, based on Lyst’s global search and sales data. Searches spiked for Attico mini dresses, Balenciaga sweats and Tamara Mellon boots after Kylie posted them on her Instagram.
10Emily Ratajkowski
The @Emrata effect sent searches soaring for stylish, affordable pieces from Attico, Reformation, Talitha, Hat Attack and Zara.
...And Then There Were Unicorns
Searches can be surprising. These 5 weird and wonderful trends came from nowhere but made a big impact this year.
Crazy Denim
Plastic jeans, mud splattered denim, inside out jeans, jeans with detachable legs, zip up crotches- jeans got obscene in 2017. Topshop’s clear plastic jeans and Vetements x Levis collaboration ‘bare butt’ look were the most searched of the year’s weird and wonderful releases.Fashion Fruits
Fashion searches including the word 'watermelon' increased 140% year on year- peaking in June. Pineapples, cherries, lemons and pumpkins also saw increased search volumes in 2017.Unicorns
More than 1000 unicorn inspired fashion items were uploaded onto Lyst this year. Unicorn dressing was a popular trend during festival season and demand stayed strong in the run up to Halloween; searches including the word 'unicorn' increased 130% on Lyst from May to October.Extreme Sleeves
Sleeves replaced shoulders as 2017’s statement body zone. Searches including the word ‘sleeve’ increased 35% over the year- with more than 200,000 searches for specific puff, bell, frill, tulip, tie, balloon and extreme sleeve pieces. The most wanted power sleeve tops and shirts this year were by Jacquemus, Vetements, Zara and Ellery.Lux Socks
The average cost of a pair of socks increased by 10% this year, thanks to the birth of a new high fashion accessory category. Vetements, Givenchy and Rick Owens reinterpreted the humble tube sock for 2017, and searches spiked for Gucci’s $520 sequin socks in September.